From São Paulo to Seoul: Netflix’s strategies in peripheral markets

Melina Meimaridis; Daniela  Mazur; Daniel Rios

doi:10.32870/cys.v2021.8038

Autores/as

Melina Meimaridis Universidade Federal Fluminense https://orcid.org/0000-0003-3481-817X
Daniela Mazur Universidade Federal Fluminense https://orcid.org/0000-0001-8869-9159
Daniel Rios Universidade Federal Fluminense https://orcid.org/0000-0002-0870-5625

DOI:

https://doi.org/10.32870/cys.v2021.8038

Palabras clave:

Netflix, Flujo transnacional, Brasil, Corea del Sur, Periferias globales

Resumen

Con el objetivo de examinar las estrategias implementadas por Netflix en su expansión global y partiendo de los debates sobre la transnacionalización de los flujos televisivos, nos propusimos observar la presencia de esta plataforma en dos mercados periféricos: Brasil y Corea del Sur. En ambos encontramos tácticas similares, como la concesión de licencias y encargos de contenido local, además de alianzas con productoras nacionales. Aunque identificamos un cambio reciente en las estrategias de la compañía desde América Latina hacia el mercado asiático, argumentamos que se hace imperativo deconstruir la tiene espacio más grande arriba de esta línea.

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