De São Paulo a Seúl: las estrategias de Netflix en los mercados periféricos
DOI:
https://doi.org/10.32870/cys.v2021.8038Palabras clave:
Netflix, Flujo transnacional, Brasil, Corea del Sur, Periferias globalesResumen
Con el objetivo de examinar las estrategias implementadas por Netflix en su expansión global y partiendo de los debates sobre la transnacionalización de los flujos televisivos, nos propusimos observar la presencia de esta plataforma en dos mercados periféricos: Brasil y Corea del Sur. En ambos encontramos tácticas similares, como la concesión de licencias y encargos de contenido local, además de alianzas con productoras nacionales. Aunque identificamos un cambio reciente en las estrategias de la compañía desde América Latina hacia el mercado asiático, argumentamos que se hace imperativo deconstruir la tiene espacio más grande arriba de esta línea.Descargas
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Derechos de autor 2021 Melina Meimaridis, Daniela Mazur, Daniel Rios
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