Efecto del tono de voz y de la percepción del rostro en la formación de impresiones sobre los hablantes mediáticos

Autores/as

  • María Teresa Soto Sanfiel Universidad de Autonomía de Barcelona

DOI:

https://doi.org/10.32870/cys.v0i10.1846

Palabras clave:

interpretación, voz, rostro, formación de impresiones, efectos

Resumen

Se observó el efecto de la frecuencia fundamental de las voces (el tono) y de la percepción del rostro en las impresiones sobre hablantes mediáticos. Se pretendía determinar si existía relación entre la información visual y una característica eminentemente acústica: el tono. 320 sujetos fueron sometidos a una de dos condiciones: sonora (percibían sólo las voces) o audiovisual (veían las caras). Luego, respondían mediante escalas del diferencial, a la pregunta: ¿El locutor le pareció? Los resultados muestran que el tono influye en las impresiones, que la percepción del rostro evidencia las diferencias en el enjuiciamiento de las voces agudas, medias o graves, y que la credibilidad dirige las evaluaciones.

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Citas

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Publicado

2015-05-26

Cómo citar

Soto Sanfiel, M. T. (2015). Efecto del tono de voz y de la percepción del rostro en la formación de impresiones sobre los hablantes mediáticos. Comunicación Y Sociedad, 5(10), 129-161. https://doi.org/10.32870/cys.v0i10.1846

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Artículos de investigación