“Un momento y ya volvemos”: un análisis de contenido de la publicidad infantil en la televisión chilena

Rodrigo Uribe Bravo

doi:10.32870/cys.v0i18.192

Autores/as

Rodrigo Uribe Bravo Universidad de Chile

DOI:

https://doi.org/10.32870/cys.v0i18.192

Palabras clave:

Publicidad, niños, marketing, análisis de contenido

Resumen

Este artículo presenta el análisis de contenido más grande de publicidad infantil realizado en Latinoamérica. Los resultados son similares a los descritos en países desarrollados tanto en presencia publicitaria como, productos y recursos persuasivos más empleados. No obstante, existe un déficit importante de elementos que favorecen la comprensión publicitaria.

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