La recepción de la imagen de las mujeres en los medios: una aproximación cualitativa
DOI:
https://doi.org/10.32870/cys.v0i10.1845Keywords:
gender studies, audiences, advertising, gender stereotypes, receptionAbstract
This article aims to analyse the results of an investigation into the use of female gender stereotypes present in the media. We are interested in knowing what the gender stereotypes that women are valued as discriminatory and which regarded as positive practices regarding the image of women in society. We intend to generate patterns of knowledge in three areas: in the perception and consideration of citizenship in front of the media contents, understand the social participation about media content and the valuation strategy, effectiveness and other actions that can help improve the representation of women in the media.Downloads
References
Ang, I. (1996) Living room wars. rethinking media audiences for a postmodern world, Routledge.
Baker, C. (2003) Television, globalización e identidades culturales, Barcelona: Paidós.
Belkaoui, A. y Belkaoui, J. (1980) "A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972", Journal of Marketing Research, vol. 13, Chicago: American Marketing Association.
García Canclini, N. (2002) Culturas populares en el capitalismo, México: Grijalbo.
Ceulemans, M., Fauconnier, G. (1980) Imagen, papel y condición de la mujer en los medios de comunicación social, UNESCO/Études et documents d'information, núm. 84, París.
Courtney A. y Whipple T. (1983) Sex stereotyping in advertising, Toronto: Lexington Books.
Curran, J. et al. (ed.) (1998) Estudios culturales y comunicación. Análisis, producción y consumo cultural de las políticas de identidad y el posmodernismo, Barcelona: Paidós.
Ferguson, J. Et al. (1990) "In the pages of ms: sex role portrayals of women in advertising", Journal of Advertising, vol. 19.
Franquet, R. (1992) "Mujeres y rutinas de producción en radio y televisión" en La investigación en la comunicación. III Simposio de la Asociación de Investigadores en Comunicación, Madrid: ICE.
Fuenzalida, V., Hermosilla, M. (1991) El televidente activo. Manual para la recepción activa de TV. Santiago de Chile: s/e.
Furnham, A., Babitzkow, M., Uguccioni, S. (2000) "Gender stereotyping in television advertisements: a study of french and danish television", Genetic, Social, and General Psychology Monographs, 126 (1), (febrero, 2000).
Gallagher, M. (1981) Unequal opportunities. The case of women and the media. París: UNESCO.
Gallego, J. (2002) "La prensa diaria por dentro: mecanismos de transmisión de estereotipos de género en la prensa de información general", Anàlisi 28.
Goffman, Erving. (1976) Gender advertisements. Londres: McMillan Press.
Greimas, A. (1973) En torno al sentido: ensayos semióticos, Fragua.
Hall, J. (1994) Mighty minutes: an illustrated history of television's best commercials, New York: Harmony Books.
Klassen, M. L. et al. (1993) "Men and women: images of their relationships in magazine advertisements" Journal of Advertising Research, vol. 23, núm 2. UK: World Advertising Research Center Limited.
Kivikuru, U. (1999) "Images de la femme dans les médias", en Rapport sur les recherches dans l 'Union Européenne, Emploi & Affaires Sociales, Bruselas, Comission Européenne.
Kovacs, M. (1972) "Women simply don't recognize themselves in many ads today", Advertising Age, vol. 12 (6.
Lull, J. et al. (1977) "Recognition of female stereotypes in TV commercials", Journalism Quarterly, vol. 54, 1, Spring 1977.
Lundstrom, W., Sciglimpaglia, D. (1977) "Sex role portrayals in advertising", Journal of Marketing, núm. 41.
Lysonski, S. (1985) "Role portrayals in british advertisements", European Journal of Marketing, vol. XIX, núm. 7.
Fuenzalida, V., Hermosilla, M. (1991) El televidente activo. Manual para la recepción activa de TV, Santiago de Chile: s/e.
Manstead, A. y McCulloch, C. (1981) "Sex–role stereotyping in british television advertisements", British Journal of Social Psychology, 20, 1981.
Martín–Barbero, J. (1987) De los medios a las mediaciones, Barcelona: Gustavo Gili.
Masse, M.. A.; Rosenblum, K. (1988) "Male and female created they them: the depiction of gender in the advertising of traditional men's and women's magazines", Women's Studies International Forum, vol. 11, núm. 2. UK: Elsevier.
McRobbie, A. (1998) "More!: nuevas sexualidades en las revistas para chicas y mujeres" en Curran, James, M., David y Walkerdine, V. (eds.) Estudios culturales y comunicación, Barcelona: Paidós.
Morley, D. (1988) "Populismo y revisionismo y los 'nuevos' estudios de audiencia", en Curran, Morley, Walkerdine, Estudios culturales y comunicación. Análisis, producción y consumo cultural de las políticas de identidad y el posmodernismo, Paidós: Barcelona.
O'Donell, W. O'Donell, K. (1978) "Update: sex–role messages in TV commercials", Journal of Communication,vol. 28, núm.1, 1978.
Orozco, G. (1987) "Televisión y producción de significados", en Revista Comunicación y Sociedad, Cuadernos del CEIC, Difusión científica.
Pingree, S., et al. (1976) "A scale of sexism", Journal of Communication, vol. XXIII, núm. 4, 1976.
Ruble, D. N., y Ruble, T. L. (1982) "Sex stereotypes", en Miller In the eye of the beholder. Contemporary issues in stereotyping, Nueva York: Praeger.
Sexton, D., Haberman, P. (1974) "Women in magazine advertisements", Journal of Advertising Research, vol. XIV, núm. 4, 1974.
Van Zoonen, L. (1995) "Gender representation and the media", en Downing et al. (eds.) Questioning the media,Londres: Sage.
Wood, J. (1994) Gendered lives: communication, gender and culture, California: Wadsworth.
Woodward, K. (1997) Identity and difference, Londres: Sage.
Zoomen, L. (1994) Feminist media studies, Londres: Sage.
Downloads
Published
How to Cite
Issue
Section
License
The authors who publish in this journal accept the following conditions:
In accordance with copyright laws, the authors retain the authorship rights and grant Comunicación y Sociedad the right of first public communication of the work. Comunicación y Sociedad does not charge the authors for submitting and processing articles for publication.
The authors can enter into independent and additional contractual agreements for the nonexclusive distribution of the version of the article published in Comunicación y Sociedad (for example include it into an institutional repository or publish it in a book) as long as it is clearly indicated that the work was published for the first time in Comunicación y Sociedad.
