De la televisión a TikTok: Nuevos formatos audiovisuales para comunicar ciencia
DOI:
https://doi.org/10.32870/cys.v2023.8441Palabras clave:
Narrativas transmedia, Audiovisual, Periodismo científico, Redes sociales, TikTokResumen
Este artículo da a conocer la forma en que diez programas informativos de televisión utilizan TikTok para difundir noticias de ciencia, analizando cómo aplican el lenguaje propio que tiene la plataforma. Mediante la aplicación de una checklist de evaluación, se analiza la adaptación del contenido televisivo y se valoran las oportunidades audiovisuales de esta red social. Los resultados evidencian que los vídeos cortos producen una mayor interacción con los usuarios y que los perfiles de canales de noticias no están aprovechando las particularidades de TikTok.Descargas
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