Públicos imaginados: la concepción de los periodistas mexicanos sobre sus audiencias desde la perspectiva de roles profesionales

Autores/as

DOI:

https://doi.org/10.32870/cys.v2024.8768

Palabras clave:

Audiencias, México, Roles periodísticos, Encuestas, Periodismo

Resumen

¿Cómo conciben los periodistas mexicanos a sus audiencias y cómo impacta esto en su labor? Este estudio, basado en una encuesta a periodistas en México (N = 486), realizada en el marco del proyecto Worlds of Journalism, analiza las percepciones que los periodistas tienen sobre sus audiencias, y resalta la manera en la que estas influyen en los roles periodísticos. Los hallazgos indican que la orientación oscila entre educar y ofrecer contenido relevante, y difundir historias emocionantes para aumentar métricas de consumo; pero ello está condicionado por región, tipo de medio, y edad de los periodistas.

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Citas

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Publicado

2024-10-16

Cómo citar

Salazar, G., & González, R. A. (2024). Públicos imaginados: la concepción de los periodistas mexicanos sobre sus audiencias desde la perspectiva de roles profesionales. Comunicación Y Sociedad, 1–24. https://doi.org/10.32870/cys.v2024.8768

Número

Sección

Las audiencias en el centro de la estrategia de los medios

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