Expansión transmedia del video musical: casos de estudio de álbumes visuales en la industria musical actual

Ana Sedeño Valdellos

doi:10.32870/cys.v2023.8514

Autores/as

Ana Sedeño Valdellos Universidad de Málaga https://orcid.org/0000-0003-3897-2457

DOI:

https://doi.org/10.32870/cys.v2023.8514

Palabras clave:

Álbum visual, Industria musical, Narrativa transmedia, Video musical

Resumen

El álbum visual supone un nuevo artefacto comunicativo originado con la lógica del contexto transmedia en su expansión del formato videoclip musical. Se analizan tres casos de estudio, empleando el análisis multimodal para conocer el significado y aporte de los materiales visuales, buscando elementos de intertextualidad y recursividad de motivos y patrones visuales para la realización de un storytelling. Las conclusiones apuntan a tres caminos diversos en la construcción de una representación autoexpresiva de las artistas, gracias a una performatividad visualizada materializada en una mayor intertextualidad y uso de la apropiación cultural.

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