Pensar a la audiencia transnacional: comunicación de masas en la etapa posnacional

Gabriel Alberto Moreno Esparza


El artículo argumenta que las categorías de análisis de la era de la comunicación de masas permanecen vigentes -pese a la descalificación de aportes teóricos sobre los nuevos medios-, para explicar fenómenos de recepción y uso de las tecnologías de información y comunicación de la audiencia transnacional, como lo demuestran los usos sociales de la televisión por parte de mexicanos en Estados Unidos.

Palabras clave

audiencia transnacional; comunicación de masas; etapa posnacional; análisis crítico de la recepción; usos sociales de la televisión

Texto completo:



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Comunicación y Sociedad, Año 15, No. 32, mayo-agosto 2018, es una publicación cuatrimestral editada por la Universidad de Guadalajara, a través del Departamento de Estudios de la Comunicación Social, por la División de Estudios de la Cultura, del CUCSH Campus Belenes, Av. Parres Arias #150, Col. Belenes, C.P. 45100, Zapopan, Jalisco, México, Tel. (52-33) 38193362,, Editor responsable: Gabriela Gómez Rodríguez. Reservas de Derechos al Uso Exclusivo 04-2014-120517405800-203, ISSN: 2448-9042, otorgados por el Instituto Nacional del Derecho de Autor. Responsable de la última actualización de este número: Departamento de Estudios de la Comunicación Social, División de Estudios de la Cultura del CUCSH Campus Belenes, Av. Parres Arias # 150, Col. Belenes, C.P. 45100. Zapopan, Jalisco, México, Dra. Gabriela Gómez Rodríguez. Fecha de la última modificación 26 de febrero de 2018.

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