The agenda setting hypothesis in the new media environment

Natalia Aruguete


El objetivo de este trabajo es realizar una revisión de la literatura que discute premisas básicas de los estudios teóricos y empíricos realizados desde la teoría de la Agenda Setting y propone una “nueva frontera” en la relación entre los medios tradicionales de elite y los nuevos medios. Se procura explorar en qué medida la dinámica de circulación de información generada en los nuevos medios –fundamentalmente en los blogs y Twitter– está sesgando los límites existentes en los postulados tradicionales de esta perspectiva teórica.

Palabras clave

Agenda setting; nuevos medios; Twitter; weblog; agenda mediática

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Comunicación y Sociedad, Año 15, No. 32, mayo-agosto 2018, es una publicación cuatrimestral editada por la Universidad de Guadalajara, a través del Departamento de Estudios de la Comunicación Social, por la División de Estudios de la Cultura, del CUCSH Campus Belenes, Av. Parres Arias #150, Col. Belenes, C.P. 45100, Zapopan, Jalisco, México, Tel. (52-33) 38193362,, Editor responsable: Gabriela Gómez Rodríguez. Reservas de Derechos al Uso Exclusivo 04-2014-120517405800-203, ISSN: 2448-9042, otorgados por el Instituto Nacional del Derecho de Autor. Responsable de la última actualización de este número: Departamento de Estudios de la Comunicación Social, División de Estudios de la Cultura del CUCSH Campus Belenes, Av. Parres Arias # 150, Col. Belenes, C.P. 45100. Zapopan, Jalisco, México, Dra. Gabriela Gómez Rodríguez. Fecha de la última modificación 26 de febrero de 2018.

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