Pensar a la audiencia transnacional: comunicación de masas en la etapa posnacional

Autores/as

  • Gabriel Alberto Moreno Esparza Universidad de Guadalajara

DOI:

https://doi.org/10.32870/cys.v0i16.1103

Palabras clave:

audiencia transnacional, comunicación de masas, etapa posnacional, análisis crítico de la recepción, usos sociales de la televisión

Resumen

El artículo argumenta que las categorías de análisis de la era de la comunicación de masas permanecen vigentes -pese a la descalificación de aportes teóricos sobre los nuevos medios-, para explicar fenómenos de recepción y uso de las tecnologías de información y comunicación de la audiencia transnacional, como lo demuestran los usos sociales de la televisión por parte de mexicanos en Estados Unidos.

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Publicado

2015-06-22

Cómo citar

Moreno Esparza, G. A. (2015). Pensar a la audiencia transnacional: comunicación de masas en la etapa posnacional. Comunicación Y Sociedad, (16), 47–74. https://doi.org/10.32870/cys.v0i16.1103

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